No matter where in the world, it’s always a good hair day.

Customer Success Story

The Setting

A large personal care products company wanted to measure its hair treatment’s effectiveness and validate its marketing claims for smoothness and combability. However, the company’s products were manufactured around the world at several remote locations. Consistency was a problem.


The company decided that a standardized testing technique was the answer. Using our Test Maker program and the TA.XTPlus, they created a custom test sequence. They then distributed the test sequence with ease to all of their worldwide R&D labs. The remote labs were able to quickly deploy the test sequence. The result was a consistently developed product no matter where in the world it was manufactured!

Wondering how texture analysis can benefit your team?