A new blog post on Gizmodo discusses the growing popularity of gluten-free diets and their potential impacts on individuals who either self-diagnose gluten sensitivities or simply have a preference for gluten-free diets. The author provides a detailed description of how gluten was introduced to the human diet and explanations of what gluten sensitivity and celiac disease are. The author concludes by stressing that popularity of gluten-free diets is a marketing opportunity for many companies and that consumers should look at the scientific evidence behind the trend before self diagnosing their own gluten sensitivities.

Please see our past blog post covering the AACC’s response to the popular book Wheat Belly here.