In any pharmacy or drugstore you will find thousands of products that have been tested with our texture analyzers.

Our clients include the most trusted and well-known brands in the cosmetics and personal care industries. They use our instruments to precisely quantify the textural and physical characteristics that are critical to their customers. Many major brands establish performance standards using our instruments with their co-packers, which has vastly improved quality, consistency, and consumer satisfaction. Most cosmetic product textural analysis parameters can be easily quantified with the TA.XTPlus Texture Analyzers and Exponent programs. Some attributes can only be measured with our instruments.

"For manufacturers wanting to differentiate their products and substantiate their claims, texture analysis is a valuable tool. Scientific texture analysis provides quantifiable, repeatable and accurate data on the physical properties of food, cosmetic, pharmaceutical and chemical products. It is now an established procedure in research and a valuable tool in the quest for improved quality control methods."

Cosmetics and Toiletries Magazine

Among the attributes that the cosmetic and personal care industries quantify with our instruments are:

  • Hardness of lipstick, lip balm, wax, false nails, soaps, creams, and eye shadows
  • Firmness and friction of deodorants solids, rollons, and antiperspirants
  • Hair combability and bend strength before and after conditioning and treatments
  • Hair friction, smoothness, flexibility and stiffness
  • Compaction strength of eye shadow and face powders
  • Container lid opening force
  • Actuation force of pumps and sprays
  • Claims validation for skin firming and anti-aging products
  • Spreadability, stickiness and curing of any product
  • Extrusion force of products from tubes and containers

Wondering how texture analysis can benefit your team?

Your customers want to believe your claims and trust your product quality. You need to back up those claims. We can help you do that.

  • Claims Validation. Our instruments can be programmed to quantify almost any behavior imaginable. Everything from hair combability, hair smoothness, lipstick firmness, packaging effectiveness, eye shadow to lipstick payout. The flexibility of our system is astounding. If your customers articulate a physical behavior,  you can most likely measure it with our instruments and fixtures.
  • Consistency. Our texture analyzers are repeatable, calibratable, and accurate. Design products in your R&D labs and measure batch quality in your factories across the country or at your co-packers' facilities across the globe. Be confident that you will always get comparable data to help you make decisions and maintain your quality.
  • Health, Wellness & Anti-Aging Claims. An increasingly important market for the cosmetics industry involves products with long-term and short-term skin firming benefits. The industry needs to be able to quantify and prove these claims. Our instruments are used to quantify the physical behaviors of different treatments.

Instruments, accessories and application studies for your specific needs.

So much flexibility and so many options. How can I figure out which one works best for me?

Our instruments have the flexibility to test just about any product or material you can imagine. That being said, what are the differences between each of our instruments and how can you decide which one is right for you? Take a look at the differences here using our instrument comparison chart.

Want some assistance in deciding which instrument is right for you? Our team can help you evaluate the differences between our texture analyzers, assess your needs, and recommend the right instrument that will not only serve your needs best now but also in years to come. Contact us now.

Application Studies

Our instruments can measure firmness, hardness, break strength, friction, smoothness, skin firming, combability, bend strength, compaction strength, lid opening force, actuation force, spreadability, stickiness, curing, and extrusion force.

Browse all application studies

featured customer story

Creating the perfect not too soft, not too firm blend.

A shortening manufacturer relied on chemical analysis as a proxy for testing its product firmness. Chemical analysis helped ensure that product batches were consistent, however, it could not give them a comprehensive picture of the physical characteristics of the product. Batches of the product were inconsistently too hard or too soft for handling and product blending. They contacted our team for help....

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