Just add science: Chew and Texture Technologies partner to fast track new product development
Chew Innovation fast tracks with texture analysis
Food innovation lab mixes in texture analysis firm’s tools and expertise to its recipe for innovative food product development
FOR IMMEDIATE RELEASE, HAMILTON, MA, JUNE 29th, 2018–Chew and Texture Technologies announced today a strategic partnership combining the best of science and innovation in food product development. Chew is an innovation lab on a mission to democratize good food by developing radically more nutritious, sustainable, and enjoyable new food and beverage products. Texture Technologies’ texture analysis instruments help food scientists assess physical characteristics of their products such as crunchiness, crispiness, and hardness. Working together, the two companies will fast track Chew’s cutting-edge approach to food product development using texture analysis to rapidly test, refine, and iterate the texture of their products.
Product texture is an essential component of the food experience and product development. While some developers use a time-consuming hit-or-miss style of recipe tweaking to obtain a desirable product texture, Chew has opted for a more scientific and efficient approach using mechanical texture analysis. Chew’s team of chefs and scientists can now rapidly develop, test, and reformulate their products using Texture Technologies’ tools and expertise to balance their culinary evaluation with scientific data. This approach helps further accelerate time to market, optimize the eating experience of end products, and rapidly meet changing consumer demands.
“At Chew we are constantly striving to create new solutions for the issues that arise in the food industry. To create products that are truly revolutionary, it is important for our team to have first-class equipment,” said Adam Melonas, CEO and founder of Chew. “Through partnering with Texture Technologies, we’ll be able to elevate and expedite our work in the lab and continue to strive for a new and improved generation of products in the packaged goods space.”
“Texture Technologies has been an innovator in food texture analysis for three decades and works with both large and small food companies to address their textural challenges. We are excited about the creativity and pace that Chew brings to the food development marketplace. We are also pleased to lend our tools and expertise to Chew as they tackle new and interesting ideas in the food industry,” said Marc Johnson, President of Texture Technologies.
About Chew Chew boldly defines the new normal in the world of packaged goods by creating products that are delicious, nutritious, sustainable, profitable and scalable. Founded by culinary provocateur Adam Melonas in 2013, Chew works to liberate consumers and companies alike from the false trade off between good tasting and good-for-you products. They empower their clients with the tools and “anything is possible” state of mind that’s needed to truly revolutionize for the world’s rapidly evolving consumer and their needs. Chew’s client list is made up of the world’s largest and most influential food and beverage companies and progressive startups. Through these partnerships, Chew has developed more than 1,000 food & beverage products. For more information visit: www.chewinnovation.com.
About Texture Technologies Texture Technologies is the North American distributor for Stable Microsystems’ TA.XTPlus Texture Analyzer which is the gold standard for conducting mechanical texture analysis. For over 30 years major universities, Fortune 500 companies, and countless brands have relied on Texture Technologies’ expertise and SMS’ family of TA.XTPlus instruments to test just about any product imaginable. For more information visit: /
For more information please contact: Texture Technologies Amanda Trombley Chew
