Cosmetic and personal care product reformulations

Our TA-53 probe conducting a lateral puncture test

Many cosmetic and personal care product manufacturers are making the move towards “clean label” products. There is a lot of confusion of what exactly constitutes a “clean label” product. However, it is generally accepted that “clean label” means using as few ingredients as possible and using only ingredients that consumers recognize.

What’s behind the trend? Consumers are demanding products that they perceive are better for their bodies, families, and the environment. Potential growth for “clean label” cosmetic products is substantial.

One of the biggest challenges that manufacturers face when working towards “clean label” for their products is reformulating an existing product or formulating a new one using “clean label” ingredients. While consumers want clean label products, they are not generally also willing to compromise on product performance. Texture analysis can greatly speed up the reformulation process and new product development by providing quantifiable, repeatable and accurate data on the physical properties of a product.

The cosmetic and personal care industries can quantify many product attributes with our instruments including:

  • Hardness of lipstick, lip balm, wax, false nails, soaps, creams, and eye shadows
  • Firmness and friction of deodorants solids, roll-ons, and antiperspirants
  • Hair combability and bend strength before and after conditioning and treatments
  • Hair friction, smoothness, flexibility and stiffness
  • Compaction strength, cohesion and payout of eye shadow and face powders
  • Claims validation for skin firming and anti-aging products
  • Spreadability, stickiness and curing of any product

Additionally, texture analysis is useful in validating product claims which can help manufacturers differentiate their products. If you are considering clean labeling your formulations, contact our team for assistance. Our team is knowledgable on a wide variety of cosmetic and personal care product applications and can help you speed up your process with repeatable and differentiating test methods.

Read more:

The complexity of clean-label cosmetics: https://www.aocs.org/stay-informed/inform-magazine/featured-articles/the-complexity-of-clean-label-cosmetics-february-2019

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